CONCORD, NH – After a record-breaking 2009 season, the New Hampshire Lottery announces it will bring back the popular $5 Boston Red Sox™ Second Edition instant scratch game. This five dollar scratch ticket features the Red Sox® logo and gives lottery players a chance to win game day tickets to a 2010 or 2011 Red Sox® regular season home game, officially licensed MLB® prize packs featuring apparel and other team merchandise, as well as cash prizes up to $50,000.
“This was an incredibly popular ticket when we launched it last year,” said Lottery spokesperson Maura McCann. “We sold out of Boston Red Sox™ instant tickets in no time and had to go to ‘extra innings’ and print additional tickets. We know Red Sox nation is a faithful group and they will respond just as enthusiastically this year.”
The game, which features Fenway Park™ and the Green Monster™, went on sale statewide on Monday, March 29. The top prize is $50,000 with up to ten chances to win on each ticket. In addition to the cash prizes, players can enter their non-winning tickets on the web via www.nhlotteryreplay.com to win Red Sox® game day tickets or Red Sox® prize packs. Each week from April 5th until June 28th, players will have a chance to win the game tickets and prize packs which contain MLB Authentic Collection™ home jerseys, wind shirt, caps and more.
“There are few things New Englanders are more passionate about than the Boston Red Sox®,” said Commission chairman Richard Campbell. “This was the one lottery product that players told us time and again they wanted to see. Not only will they have the chance to win some large cash prizes, but they can win popular Red Sox® game tickets and gear as well.”
Last year’s Boston Red Sox™ instant game was the best selling $5 scratch ticket in the history of the NH Lottery. Within two months of retail sales, the lottery needed to order another 500,000 tickets. The Boston Red Sox™ ticket is among the many licensed brand products offered recently by the New Hampshire Lottery to pique players’ interest and impact sales.
Since 1964, the New Hampshire Lottery has had a significant financial impact on the state. For the past 45 years, the New Hampshire Lottery has recorded $4.1 billion in lottery sales and other earnings, with $2.8 billion being paid in prizes and other cost of sales. Net proceeds to education to date total more than $1.3 billion.
The New Hampshire Lottery Commission, located at 14 Integra Drive in Concord, currently manages all lottery operations in the state, including Instant games, New Hampshire POWERBALL®, New Hampshire Mega Millions® with Megaplier®, Tri-State Megabucks Plus®, Tri-State Weekly Grand®, Hot Lotto Sizzler®, and Tri-State Pick3/Pick4 Daily Numbers® games.
Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. MLB.com MDI/MLBP 2010.